Brand New Lover

"Brand New Lover"
"Brand New Lover"
Single by Dead or Alive
from the album Mad, Bad and Dangerous to Know
B-side	"In Too Deep" (live)
Released	11 September 1986
Genre	Synth-pop
Length	5:19 (Album Version) ; 3:35 (Single Version)
Label	Epic
Songwriter(s)	Pete Burns; Tim Lever; Mike Percy; Steve Coy;
Producer(s)	Stock Aitken Waterman
Dead or Alive singles chronology
Music video
	"Brand New Lover” on YouTube
Audio sample
	file; help;

"Brand New Lover" is a song recorded by the English pop band Dead or Alive. It was the lead single released from the band's third studio album, Mad, Bad and Dangerous to Know on Epic Records. It achieved international success when released as a single in 1986, but while it was a major hit in a number of territories, including the United States and Japan, in the UK the single significantly underperformed, failing to crack the top 20.^[1] The song features western motifs, with lyrics that describe Burns' desire to leave his current partner for one who is more exciting. His motivation is that he admittedly does not desire a stable relationship with one partner, but rather is "a pleasure seeker."

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